What do you write at the end of an article?

You don’t write any new information at the end of the article. You repeat what you said in the article but in different words. It’s like a summary of your article that brings together everything you’ve discussed in the article. Thus, the reader leaves with the main points of the article in his mind.

The reader must leave with:

an emotion — lol, wtf (outrage), omg (wow!), aww, etc.,

a one-liner takeaway, and

a call to action

And the conclusion of your article must try to achieve these three using no new information. Use only what you’ve already provided in the article.