One of the best ways to learn about sales and copywriting is through experience. I'd recommend starting by analyzing real world examples of ads and sales copy that have proven successful.
Look at everything from the headline to the call to action and think critically about what makes each piece compelling and persuasive. You can also take online courses to help build your fundamentals - platforms like Coursera, Udemy and Skillshare have great options taught by industry professionals. Following copywriters you admire on social media is another good way to learn, as you'll pick up tips directly from the source on their process and the types of projects they work on.
Getting hands-on practice is key too. I'd suggest regularly writing different types of copy like headlines, product descriptions, emails and social posts to help improve your skills.
Don't be afraid to get feedback from others - the more eyes that see your work, the better you'll get at crafting messages that resonate. It's also useful to study marketing frameworks which can provide structure to your messaging. Things like the AIDA model of Attention, Interest, Desire and Action are great for crafting persuasive ads and sales pitches. And be sure to analyze sales scripts to understand how successful salespeople close deals and overcome objections.
If possible, seeing if you can get entry level work in marketing, advertising or sales would be extremely valuable as well. There really is no substitute for real world experience, as you'll learn so much from working on live projects and campaigns. With continuous learning, practice and feedback from others, your copywriting abilities will grow over time. It does take work, but is well worth it to build a strong foundation.
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