What is the best writing advice you have received?

In 10 years of my journalism career, the most invaluable piece of writing advice I've ever received is to - 'write like a reader!'

Before penning down a single word, I ask myself two critical questions:

- Would I read this?

- Does it capture my interest?

If it doesn't hold my attention, it's unlikely to captivate others.

Writing with the mindset of a reader ensures that my work is not just well-written but also engaging, creating a connection that resonates with the audience.