The choice between Google and Facebook's free online courses on digital marketing depends on your specific learning preferences, goals, and the areas of digital marketing you're interested in. Here's a comparison to help you make an informed decision:
Google Digital Garage:
Strengths: Diverse Content: Google Digital Garage offers a wide range of courses covering various aspects of digital marketing, including SEO, SEM, social media, email marketing, and more.Google Certification: Completing certain courses can lead to a certification from Google, which can be valuable for your resume or portfolio.User-Friendly Interface: The platform is user-friendly and well-organized, making it easy to navigate and find relevant courses.Practical Knowledge: The courses often include practical exercises to help you apply what you've learned.
Considerations: Limited Focus on Paid Advertising: While Google Digital Garage covers a broad spectrum of digital marketing, it may not go as in-depth into paid advertising as Facebook Blueprint.
Strengths: Paid Advertising Emphasis: Facebook Blueprint specializes in paid advertising on the Facebook and Instagram platforms. If you're particularly interested in social media advertising, this is an excellent resource. In-Depth Insights: It provides comprehensive training on how to effectively use Facebook's advertising tools, targeting options, and analytics.
Considerations: Narrower Focus: Facebook Blueprint is primarily focused on social media advertising, so it may not cover other aspects of digital marketing in as much detail.
Which is Better for You?
Choose Google Digital Garage If: You're looking for a well-rounded foundation in various aspects of digital marketing. You're interested in a wide range of topics beyond just social media and paid advertising. You're seeking a Google certification.
Choose Facebook Blueprint If: You're primarily interested in social media advertising, especially on Facebook and Instagram. You want to master the intricacies of Facebook's advertising platform.
It's also worth considering that you're not limited to just one platform. You can explore courses from both Google Digital Garage and Facebook Blueprint to gain a comprehensive understanding of digital marketing. Remember, practical application and hands-on experience are equally important, so consider implementing what you learn in real-world projects.