How do I start a career as a copywriter?

Copywriting is a lucrative career where skilled writers can command premium rates. To get started, it’s essential to have strong foundational writing skills, including:

An excellent grasp of grammar rules

A broad vocabulary

The creative ability to craft compelling copy that captures readers’ attention and imagination

Copywriting is ultimately about persuading the reader that you offer the best solution—without coming across as a hard sell.

Once you’re confident in your abilities, there are several ways to start your career:

Freelance Platforms: Join sites like Upwork or Fiverr, where you’ll find many clients seeking copywriters for short- and long-term projects. Building a reputation on these platforms can help you become a top-rated freelancer.

Marketing Agencies: Apply to marketing agencies, where you’ll gain exposure to various client projects and learn the ins and outs of the industry. Working up the ranks here can be a great way to build your expertise.

Direct Client Outreach: Many companies are always looking for talented copywriters. You can approach companies directly, either applying for in-house roles or offering your services as a freelancer.

Each of these paths has its own set of advantages and challenges, so consider what aligns best with your career goals. Over time, as you gain experience, you can refine your approach and choose the path that suits you best.