Everyone’s chasing the “hottest” online money-making skill, but the truth is, the fundamentals haven’t changed.
You can learn all the fancy new platforms and tactics, but without a solid foundation, you’re building on sand.
What’s that foundation? Direct-response marketing basics.
Specifically: List, Offer, Copy.
1. List: This is your audience, your tribe. Build an email list, a social media following, a community – a group of people interested in what you have to say and offer. 2. Offer: Give them something they want. A product, service, course, free valuable content – something that solves a problem or fulfills a desire. 3. Copy: This is your persuasive writing. It’s how you communicate the value of your offer and compel your audience to take action.
Master these three, and you can succeed with ANY online business model.
Everything else – the social media strategies, the SEO tactics, the paid advertising – they’re all just traffic drivers. They get people to your offer. But if your offer isn’t compelling or your copy isn’t persuasive, it doesn’t matter how much traffic you get.
So, how do you get started?
Learn the basics of (2-step) marketing. There are tons of free resources online. Check out the links in my bio.
Start building your email list. Offer a valuable lead magnet (free ebook, checklist, etc.) in exchange for an email address.
Create a simple offer. It doesn’t have to be complex. Start small and build from there.
Don’t get overwhelmed by the “latest” trends. Focus on mastering the timeless principles of direct-response marketing.
Build your list, craft compelling offers, and write persuasive copy. Do that, and you’ll be well on your way to building a sustainable and profitable online business.
The future of online business is built on the same foundation as the past. Master the basics, and you’ll be unstoppable.
No comments yet, come on and post~